Assignment 19: Research and Inspiration

Stationary Package: The printed pieces that a company utilizes for communication purposes. 

This business fits well with the targeted audience.
If a little girl saw this, she would want to go there.
It's bright and cheerful and makes you think of sweet
treats. The only thing I would do differently, is add more
contant information.

This is a business card for a seafood restaurant .
The reason I like it is because it is simple and gets
the message across, but it is also easy to look at
and enjoyable. If someone handed me this card, I
would want to go to that restaurant. The first thing
I see is Seafarer, then the sea horse and lastly "ocean
cuisine."

Stationary Package

Stationary Package-The printed pieces that a company utilizes for communication purposes. 

• When establishing a business, it is very important that all communications are well coordinated and that the message of the organization is presented consistently. 
• Includes Business Card, Letterhead, and Envelope. 

Business Card-

• An essential part of a stationary design. When you hand someone your business card, they will form an immediate opinion about your company. Your business card does more than tell people how to find you: it says something about your company-its mission, its culture, and goals. Needs to be unique. Most important part of stationary package because it tells you everything you need to know about the company. 
• Typically Includes: logo, company name, employee name, title, phone number, fax number, email address, company address, and a  web address.
• Design Tips: Must be 2"x 3.5", horizontal OR vertical orientation, check for accuracy, check for unity...continuity among other pieces. Margins usually range from 25"-.125" 

Letterhead-

• A printed piece of paper used to send letters, memos, etc. 
• The letterhead includes: logo, company names, company address, phone number, fax number, web address.
• Design tips: must be 8.5"x11", must be vertical orientation, must leave room to write the letter, memo, etc- big empty space in middle, check for accuracy, check for unity...continuity among other pieces 

Envelope-

• The packaging hat contains the letter/form when being mailed. Standard #10 envelope.
• Typically includes: logo, company name, company address
• Design tips must be 9.5"x4.125", horizontal OR vertical orientation, must leave room for recipient'd address and stamp, check for accuracy, check for unity...continuity among other pieces. 

Assignment 18: Research and Inspiration

Wordmark: Using a company's name as a whole in a logo design.

I like this word mark because it is
very simple and elegant. It makes you
think the hotel is really nice. 

The Ebay logo is very well know. Its uses
bright, popping colors and over-lapping
letters to give a since of fun and playfulness
It really draws the eye in.

This word mark os very creative, it
uses the year 2012 as part of the word London.

Assignment 17: Research and Inspiration

Combination Mark: Symbols and logo used together, also called a signature. (durkinart)

Starbucks is a well known brand,
when people see their logo they
immediately know that it is
Starbucks. This is what most
companies strive for, for people
to recognize their brand simply
by a logo.

The point of a Combination Mark is
to get the point across by a simple picture
and a few words. This combination mark is
simple and gets the message across.

Logotype Prezi

-Logotype: A graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition, commonly referred to as LOGO. Egyptian Hieroglyphics have contributed to the contemporary logo. 
-In the 18th and 19th centuries the advertising industry began to integrate typography and imagery together. 
-The arts were expanding in purpose in expression and decoration. 
-By 1890 the US had 700 lithographic printing firms employing more than 8,000 people. 
-Printing costs deceased and literacy rates began to increase and visual styles changed.
 -Visual simplicity and conceptual clarity were the hallmark of Modernism, less is more. 
-Modernist-inspired logos proved successful in the era of mass visual communication
-Logo design is an important area of graphic design, and hard to perfect.  
-Four color process printing: technique for printing with full color. 
-Spot color- method of specifying and printing colors in which each color is printed with its own ink. Effective (cost effective) when the  designer only utilizes no more than three colors in their design.  
-Pantone Matching System: Every color has its own number for printing
-Iconic/Symbolic: Icons and symbols are compelling yet uncomplicated image that are emblematic of a particular company or product. They use imagery that conveys a literal or abstract representation of your organization. 
-Word-mark/Lettermark: A logotype, commonly known in the design industry as a "word mark." Word-mark uses the whole word of the company. Letter-mark is using the initials of the company, ex. N.A.S.A.

Assignment 16: Research and Inspiration

Infographics: Graphic visual representations of information, data or knowledge. (Wikipedia)

This Infographic uses the boats in a literal sense.  The larger
the boat, the larger the bankruptcy. I also like the bright
colors and how it has an animated look to it. 

This Infographic has a good theme.  They are
giving information about SAT scores needed to
get into certain schools. The background has notebook and
paper clips and features little kids. I think that the work aligns
with the subject very well. 

I like this Infographic in particular because
it catches your eye. It uses bright colors that fit well
together and the heading draws you in.

The Gutenberg Press | 1450 AD

What is Johannes Gutenberg credited with? Inventing the technology of printing with movable typePost a photo of the Gutenberg Press.
How did the printing press work? Ink was rolled over the raised surface of movable hand-set black letters held within a wooden form then pressed against a piece of paper.
What motivated Gutenberg to find a better way of creating books? Working at the mint with his father and his love of reading.
Why did Gutenberg experiment with metal type versus wood type? Woodcuts were not durable, they usually split after repeated use.
Post an example of movable type in a type case.


Which printing process is the Gutenberg press an example of? Briefly describe the process?
Relief printing - movable type placed into the press, ink is spread onto type, paper is placed on top, the press applies the direct pressure needed to transfer the ink to the paper
printmaking; ink is applied, then rubbed with a cloth to remove the 1excess, damp paper is placed on top, a press applies pressure to transfer the ink to the paper

Post an example of a screen (porous) printing press.

What is porous printing and how is ink transferred? Basic stencil process; image carrier is attached to a screen, ink is forced through open mesh areas.
 Post an example of a lithography printing press.

What is lithography and how is ink transferred? It is printed from a flat surface; drawing made on the plane with greasy ink or crayon, water is applied, when ink is spread on top, the greasy parts accept the ink, the wet parts don't offset lithography printing press.
What variation of lithography is used by the commercial printing industry today? Offset Lithography.
How do printing presses used today compare to the Gutenberg Press? Today we don't use the same methods and the process is faster and more efficient.

Describe four-color process printing using CMYK? The printers today requires cyan, magenta, yellow, and black ink to create the colors needed to print the design.
Post an example of an intaglio press.

What is moveable type? The system of printing that uses movable compnents to reproduce the elements of a document. 

What is a matrix? A hard metal punch hammered into a softer copper bar.
What ink did Gutenberg develop that he used specifically for the printing press? Oil-based ink, more durable than water-based ink.
What is paper made from? Where did paper originate? A substrate made from wood pulp; China.
What is a "substrate"? The layer underneath something living.
Who did Gutenberg seek to help with the invention of the press? John Fust.
Close to the end of the 5 years, what happened? Fust sued Gutenberg and won, Gutenburg had to turn over the press, tools, and 180 Bibles.
What was the first book he printed? Gutenberg Bible.
How did the Gutenberg Press impact communication? Perfected script and made it easier to read, books made more reapidly, current information could be shared locally and around the world, cost of books decreased, demand grew and the population become more literate, book trade, art and science florished begining the renaissance.
Who introduced the printing press to England? William Caxton.
What was the early form of newspapers? Trade newspapers.
When was the first news weekly published? What was it called?1704; The Boston Letter
What kind of press was built in the US in the mid 1800s? Cast iron.
By the late 1930s, presses had increased in efficiency and were capable of 2,500 to 3,500 impressions per hour.