Tuesday, April 24, 2012

Stationary Package

Stationary Package-The printed pieces that a company utilizes for communication purposes. 

  • When establishing a business, it is very important that all communications are well coordinated and that the message of the organization is presented consistently. 
  • Includes Business Card, Letterhead, and Envelope. 
Business Card-
  • An essential part of a stationary design. When you hand someone your business card, they will form an immediate opinion about your company. Your business card does more than tell people how to find you: it says something about your company-its mission, its culture, and goals. Needs to be unique. Most important part of stationary package because it tells you everything you need to know about the company. 
  • Typically Includes: logo, company name, employee name, title, phone number, fax number, email address, company address, and a  web address.
  • Design Tips: Must be 2"x 3.5", horizontal OR vertical orientation, check for accuracy, check for unity...continuity among other pieces. Margins usually range from 25"-.125" 
Letterhead-
  • A printed piece of paper used to send letters, memos, etc. 
  • The letterhead includes: logo, company names, company address, phone number, fax number, web address.
  • Design tips: must be 8.5"x11", must be vertical orientation, must leave room to write the letter, memo, etc- big empty space in middle, check for accuracy, check for unity...continuity among other pieces 
Envelope-
  • The packaging hat contains the letter/form when being mailed. Standard #10 envelope.
  • Typically includes: logo, company name, company address
  • Design tips must be 9.5"x4.125", horizontal OR vertical orientation, must leave room for recipient'd address and stamp, check for accuracy, check for unity...continuity among other pieces. 

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