-Logotype: A graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition, commonly referred to as LOGO. Egyptian Hieroglyphics have contributed to the contemporary logo.
-In the 18th and 19th centuries the advertising industry began to integrate typography and imagery together.
-The arts were expanding in purpose in expression and decoration.
-By 1890 the US had 700 lithographic printing firms employing more than 8,000 people.
-Printing costs deceased and literacy rates began to increase and visual styles changed.
-Visual simplicity and conceptual clarity were the hallmark of Modernism, less is more.
-Modernist-inspired logos proved successful in the era of mass visual communication
-Logo design is an important area of graphic design, and hard to perfect.
-Four color process printing: technique for printing with full color.
-Spot color- method of specifying and printing colors in which each color is printed with its own ink. Effective (cost effective) when the designer only utilizes no more than three colors in their design.
-Pantone Matching System: Every color has its own number for printing
-Iconic/Symbolic: Icons and symbols are compelling yet uncomplicated image that are emblematic of a particular company or product. They use imagery that conveys a literal or abstract representation of your organization.
-Word-mark/Lettermark: A logotype, commonly known in the design industry as a "word mark." Word-mark uses the whole word of the company. Letter-mark is using the initials of the company, ex. N.A.S.A.
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