Assignment 19: Research and Inspiration

Stationary Package: The printed pieces that a company utilizes for communication purposes. 

This business fits well with the targeted audience.
If a little girl saw this, she would want to go there.
It's bright and cheerful and makes you think of sweet
treats. The only thing I would do differently, is add more
contant information.

This is a business card for a seafood restaurant .
The reason I like it is because it is simple and gets
the message across, but it is also easy to look at
and enjoyable. If someone handed me this card, I
would want to go to that restaurant. The first thing
I see is Seafarer, then the sea horse and lastly "ocean
cuisine."

Stationary Package

Stationary Package-The printed pieces that a company utilizes for communication purposes. 

• When establishing a business, it is very important that all communications are well coordinated and that the message of the organization is presented consistently. 
• Includes Business Card, Letterhead, and Envelope. 

Business Card-

• An essential part of a stationary design. When you hand someone your business card, they will form an immediate opinion about your company. Your business card does more than tell people how to find you: it says something about your company-its mission, its culture, and goals. Needs to be unique. Most important part of stationary package because it tells you everything you need to know about the company. 
• Typically Includes: logo, company name, employee name, title, phone number, fax number, email address, company address, and a  web address.
• Design Tips: Must be 2"x 3.5", horizontal OR vertical orientation, check for accuracy, check for unity...continuity among other pieces. Margins usually range from 25"-.125" 

Letterhead-

• A printed piece of paper used to send letters, memos, etc. 
• The letterhead includes: logo, company names, company address, phone number, fax number, web address.
• Design tips: must be 8.5"x11", must be vertical orientation, must leave room to write the letter, memo, etc- big empty space in middle, check for accuracy, check for unity...continuity among other pieces 

Envelope-

• The packaging hat contains the letter/form when being mailed. Standard #10 envelope.
• Typically includes: logo, company name, company address
• Design tips must be 9.5"x4.125", horizontal OR vertical orientation, must leave room for recipient'd address and stamp, check for accuracy, check for unity...continuity among other pieces. 

Assignment 18: Research and Inspiration

Wordmark: Using a company's name as a whole in a logo design.

I like this word mark because it is
very simple and elegant. It makes you
think the hotel is really nice. 

The Ebay logo is very well know. Its uses
bright, popping colors and over-lapping
letters to give a since of fun and playfulness
It really draws the eye in.

This word mark os very creative, it
uses the year 2012 as part of the word London.

Assignment 17: Research and Inspiration

Combination Mark: Symbols and logo used together, also called a signature. (durkinart)

Starbucks is a well known brand,
when people see their logo they
immediately know that it is
Starbucks. This is what most
companies strive for, for people
to recognize their brand simply
by a logo.

The point of a Combination Mark is
to get the point across by a simple picture
and a few words. This combination mark is
simple and gets the message across.

Logotype Prezi

-Logotype: A graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition, commonly referred to as LOGO. Egyptian Hieroglyphics have contributed to the contemporary logo. 
-In the 18th and 19th centuries the advertising industry began to integrate typography and imagery together. 
-The arts were expanding in purpose in expression and decoration. 
-By 1890 the US had 700 lithographic printing firms employing more than 8,000 people. 
-Printing costs deceased and literacy rates began to increase and visual styles changed.
 -Visual simplicity and conceptual clarity were the hallmark of Modernism, less is more. 
-Modernist-inspired logos proved successful in the era of mass visual communication
-Logo design is an important area of graphic design, and hard to perfect.  
-Four color process printing: technique for printing with full color. 
-Spot color- method of specifying and printing colors in which each color is printed with its own ink. Effective (cost effective) when the  designer only utilizes no more than three colors in their design.  
-Pantone Matching System: Every color has its own number for printing
-Iconic/Symbolic: Icons and symbols are compelling yet uncomplicated image that are emblematic of a particular company or product. They use imagery that conveys a literal or abstract representation of your organization. 
-Word-mark/Lettermark: A logotype, commonly known in the design industry as a "word mark." Word-mark uses the whole word of the company. Letter-mark is using the initials of the company, ex. N.A.S.A.