The Creative Process

Why do we need a Creative Process?
-To improve consistency.
-Ability to plan and time your work.
-Raise the quality of your work.
-Communicate more effectively and in a more professional manner.

Steps of the Creative Process:

1. Research- go online, look in magazines, listen to music, pay attention to the world around you. The more you know, the easier the project will be.
2. Brainstorm/Inspiration- Follow the current trends and strive to be unique and innovative, it insures a fresh and creative approach. Coming up with adjectives that describe the project will help you. What kind of message am I trying to communicate? Who is my audience? What am I trying to tell them? What kind or color or style will work for this audience? 
3. Sketching- Thumbnails. Sketch to get your thoughts out and to work through ideas. 
4. Execute- Implement your ideas. Combine type and imagery, into a well developed composition. Utilize design principles and visual organization guidelines to help. Try techniques, explore possible options, and analyze the outcome. If you get stuck, walk away and clear your head. If the piece isn't working, try another idea. You cant force an idea. 
5. Critique & Revise- Take a step back and look at your design with an objective eye. Make sure the design effectively conveys the message to the intended audience. If it doesn't, go back and tweak the composition until it does! Ask others for their opinions.