- When establishing a business, it is very important that all communications are well coordinated and that the message of the organization is presented consistently.
- Includes Business Card, Letterhead, and Envelope.
Business Card-
- An essential part of a stationary design. When you hand someone your business card, they will form an immediate opinion about your company. Your business card does more than tell people how to find you: it says something about your company-its mission, its culture, and goals. Needs to be unique. Most important part of stationary package because it tells you everything you need to know about the company.
- Typically Includes: logo, company name, employee name, title, phone number, fax number, email address, company address, and a web address.
- Design Tips: Must be 2"x 3.5", horizontal OR vertical orientation, check for accuracy, check for unity...continuity among other pieces. Margins usually range from 25"-.125"
Letterhead-
- A printed piece of paper used to send letters, memos, etc.
- The letterhead includes: logo, company names, company address, phone number, fax number, web address.
- Design tips: must be 8.5"x11", must be vertical orientation, must leave room to write the letter, memo, etc- big empty space in middle, check for accuracy, check for unity...continuity among other pieces
Envelope-
- The packaging hat contains the letter/form when being mailed. Standard #10 envelope.
- Typically includes: logo, company name, company address
- Design tips must be 9.5"x4.125", horizontal OR vertical orientation, must leave room for recipient'd address and stamp, check for accuracy, check for unity...continuity among other pieces.
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